One of my fondest childhood memories is celebrating AmtBeal in Addis. I loved not only the calendar holidays, but also birthdays and weddings. The feeling created by people coming together, the food, the musiqa, has left nostalgia in my heart that will never be forgotten.
I often remember this feeling when opening a Coka tehrMuse; right before the Doro Wot is served!
Even yet’eb’er’za Coka had its satisfaction. Whether mixed with water or not I didn’t care!! For a long time after coming to the states I still used to water down my Coke.
There is the reason why the Addis Ababa Classic is our most popular selling shirt. I can only conclude you all share my affection for Addisaba.
It says “Born in Addis Ababa, Ethiopia” on my passport! Ye’Piassa lij negn. I is Arada!
Sold out of the Addis Ababa Classic…,”
you called, emailed, ask, begged, pleaded, and even threatened. And we thought…what the heck?
RE
Reloaded, Refurbished, Renovated, Restored, Revamaped, beqaaaa every ‘RE’ you can think of, its done Addis Ababa Classic Part II is here!
We took the classic concept and then we “RE” minamined it on American Apparel ringer Tee. We went back to the drawing board on this; we asked what we would do if we had to redesign the Addis Ababa Classic concept from scratch.
We concluded it’s almost perfect, but we would incorporate the Coca Cola Stripe somehow & also make the print larger on the tee. At first we thought about incorporating it on the Addis Ababa motif, but we went to the American Apparel store in DC.
We saw the ringer design for the first time, in blue, if only they made it in red and white it would have been perfect. Well its now a perfect merger, its classic.
With no future a due, the revamped version of the bernos Addis Ababa Classic concept! This and two new concepts, including the bernos Awaze Hot tees will be here before the end of this month.
Podcasted is the orginal version Addis Ababa Bete by Alemayehu Eshete. Enjoy!
Published by June 13th, 2007 in Bernos and Design.
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Addis Ababa is deeply engraved in my being. I have lived and visited many many places in Ethiopia and abroad, but its in Addis where my soul is in bliss. Addis rocks! Thanks Meron for a well written article about my beloved city. Ye et’bt neger yihon weys yekefuwem yedegum tezeta leben yemiyaredew, adogeneten sasebat? Every visit I make to Addis has a healing effect. Addis Ababa bEtE indeed! The order is coming.
“yetebereze coka” haha..that takes me back to my childhood. ay meron setakebet eko. another hot shirt…since i dont have the original so i’ll definatley get this one.
This calls for an big ELELELLLEEELELELEle.
Very nice article. We true have a commun experience. Coca reminds me of ‘digiss’ back home. It has been imprinted so much in us. Wow, in fact the only time I drink Coca is after a ‘digiss’ meal of doro weT & such. Just to bring back those feelings. AYGERMIM.
Thank you Bernos stuffs for deciding to re Addis Abeba Clissic. I was bummed for missing out.
Thank you Meron for delivering the good news in a nice way.
You guys rock!!!!
I love the new and improved Addis classic tee. I love the white trim.
Ahh Coca in a bottle, those were the days….. I am all nostalgic now. I will definitely get one when it comes out.
oh nice! I like the re-re-ed addis ababa classic tee…..aight, put one on hold for me. I really like this one.
I can’t wait to have my pics taken with this new t-shirt standing next to my future wifey (meroniye) both looking classic.
well done bernos, really well done. like I said before, keep them fresh and original. I like it.
chelema…your future wifey meroniye??? ewnetem chelemobehal. Ere mebratun aberaw. be’meroniyeyeyeyeye..mebratun aberaw.
I like you more than the T-shirt. I think you are beutiful!
thanks all… its classic so I guess no complaint… yigermal
yo nolawi, can I submit an order in advance? I will be out at the end of this month. So why don’t you send me one as soon as you receive the orders. I wanna make sure I get it before I leave. is that possible?
chelema–yes of course. we’ll send it to you as soon as possible!
everyone else —thanks for the compliments!!!
meroniye, thank you abo. I actually just talked to nolawi…so problem solved. thanks y’all, keep it up.
ooo. this song makes me cry!!!! t-shirt looks fly, very retro..
ere endiyaw yemegnushal(>> my mama’s name!)
ere endiyaw yemegnushal
ere endiyaw yemegnushal
ere endiyaw yemegnushal
bemignot biguwazu wedet yaGegnushal?
yaGegnushal
yaGegnushal
yaGegnushal
yaGegnushal
that’s the first song I’m playing at my wedding!
thanks for the memories!!
Growing up I identified myself as an Ethiopian-American until my first visit back home and I said yesssss I’m Ethiopian 100% no more Ethio-American. My whole life changed after my trip and wearing my Addis tee makes me so proud to display my love for Addis Ababa! The new look is fabulous!
Thank you Meron! You guys are the best! Love the song!
pe pe pe pe, arif article nuw meches, I always thought nolawi was poetic but meron too huh, marketing geniusowoch nachehu you evoked my memories with the re re re thing this deserves a tshirt…..
Great job guys:) I want one of course… the question is how to get it to China! I will have to come up with a plan. I MUST have this t-shirt.
Damn, telawn tiche hoha holawn biteta yishal neber meselegn - hehe
Looks great! Meriye, you are on a roll!
yemi, email dawit to see if he can ship directly to china… i don’t see why not
meron, wow … a classic presentation: the song, the memories, the re re re designed tshirt, and best of all that hotttt picture (shurrrup nol, she IS all that and a bag of chips) … great job, sure to be another great seller
Ladies’ motivation in buying the Tee-? hmm..
-loving the Tee & supporting Bernos & beating memories thru it as Celeb said. I got no skeptics there.
as for the Dudes (includes me don’t worry Chelema “dog” )
..hmmm.. if sincerity were to be gulped down or matter-of-fact were to be fississs… ..then it is the marketer who leans on her Chocolate grace to cause our tiny heart to be FindeQeDiQ with the best of Alemayehu Eshete. .. as a result, I, for one, won’t order. I won’t give in for that trick and be fooled by a piazzza girl ..
how can that be ..unthinkable!
it was all humor! Good work!
Yemi…
shipping to China wont be a problem. As Nolawi mentioned, send me an email with the size you want and you will have it in no time.
Meronisha, you should write more often on the blog. Your descriptions are really beautiful.
Having said that, I’ve been waiting for the return of this shirt and will definitely order.
Thank you Bernesoch!
Honestly i don’t like the shirt. Just keeping it real.
First of it has nothing that belongs to addis. The whole thing reminds me of Coke. I don’t see anything that resembles Addis. My eyes just see an imitation of Coke brand only spelling difference.
I think that is the point of this tshirt, to imitate the branding of the coke. That is probably why you see ok.
Semegn, if you stop memegnetun and be ready to have your pocket $1600 lighter, you might just see Addis
semegn–it does resemble the coke logo…hence the article describing how everything about coke reminds me of addis! i dont know if you grew up in addis…but for a child that grew up in addis…coca cola, desta keremela, and jelati are things that instantly remind you of home. at least it is for me.
i remember when i was a kid impatiently waiting for a grownup to open the bottle; even hurting my teeth once when attempting to open the korkey with my teeth because i wanted to be as cool as my cousins.
the smell brings back memories of my friends and me sneaking more coke than we were allowed to drink and eagerly consuming more than we should have.
for me, over time coca cola and addis ababa have become synonymous with each other. of course there were other drinks, but none as good. not even the citrus taste of mirinda reminds of addisba as much as a coke. it is simply a classic combination…
again, thanks all of you for the article compliments, but i cant take credit for the “re re” idea…that was all nolawi…for everything else i accept with a gleaming smile
Meru,
Kemirr geen coca cola and Addis ababa have become synonymous for you?…hehehe…Abet mAgAnen! The T-shirt is beTam arif..i give you that…ye-synonymousun neger geen….hehehe
great article, great shirt. i also want one
wudiye kemirr elyshalew…coke really reminds me of addis!
hey meron, i am new to this site/blog. so, when will the t-shirts be available… and, who do i contact to get them…?
Hello Dawit, Tshirts should be here next wednesday. and You buy it at the home page, make sure you are subscribed to our newsletter, and you will be sent an email when we finally put on sale new Items.
ok nolawi, thanks! i have also subscribed to bernos
Nice article and nice T.But I prefer to write Addis Abeba (with an ‘e’ instead on an ‘a’ ) like we Ethios pronounce it.I do not understand why we have to spell it to suit others.Think about it!!
SitTa
[quote comment="56035"]Nice article and nice T.But I prefer to write Addis Abeba (with an ‘e’ instead on an ‘a’ ) like we Ethios pronounce it.I do not understand why we have to spell it to suit others.Think about it!!
SitTa[/quote]
that is the official spelling as far as I know. What we did was look at the spelling of Addis Ababa University!
think about it if the oldest higher education institution in Ethiopia spells it Ababa! we should follow suit.
Thanks Nolawi,
You are right——but what I am saying is that is not the correct way to spell Addis Abeba——–besides,it does not heart to be more creative and unique while we are in such kind of business—–I guess what we do have to be unique and catchy!!——–Indoing so we might have to do the un offical——.
if its the official wouldn’t that make it correct.
[quote comment="56545"]
if its the official wouldn’t that make it correct.[/quote]
I am no sure if the correct word for this is “official”——-but, the way I see it, somebody at some point started to write it that way and we have been spelling it that way since then. We have also to remember language always changes. We all know the English language that we currently use is different from that of Shakespearian era English. We also know there are a number of English words that are spelt differently in America from that of England or Europe. All this is an indication that people always try to change how they write and speak a language like they do to other things.
If that is so , what is wrong if we start to spell Addis Abeba the right way. I guess we agree there is a meaning difference b/n “Abeba” and “Ababa”————–.
Please do understand I am not trying to lecture about languages——rather, I am trying to express my preference.
SitTa
SitTa - very interesting view you have…i suppose we never really thought of that.
sitTa, the correct and official way is the right way. but if you prefer it differently it your prerogative.
the correct way is the right way which is the official way, the way addis ababa has been spelt officially for over hundred years… the way Bahru Zewde spells it in his books.
but lets leave it as your preference…
Nolawi, It’s true that Addis Ababa isspelled the correct way on the shirts. It seems that this confusion is a never ending one. Several people have a hard time spelling it correctly. I myself spell it both ways on official documents. As far as I know it has always been Addis Ababa sometimes spelled “Addis Abeba”. Sometimes too much creativity can back fire. Excellent shirt!
i like the shirt, and can’t wait to wear it and show off. by the way meron, you look a bit like tyra banks (i mean your face),… also nice smile.
smile
thanks dawitm…
Last time u had the Addis Classic, I didn’t care much for the color, so just ordered one for a friend who I know likes the color. But when I saw it…darn! beTam qochegn…and it was too late! This time I got it….and a better one
[quote comment="57393"]Last time u had the Addis Classic, I didn’t care much for the color, so just ordered one for a friend who I know likes the color. But when I saw it…darn! beTam qochegn…and it was too late! This time I got it….and a better one :)[/quote]
nice wude… you are on top of the fav customers list…..
top five!!
what a beautiful girl looks nice
your name is meron,too.i thought meron is a boy name
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Will you be getting more of the Addis Ababa Classic T-shirts? I just got back from Addis and I love the t-shirt. If you are getting more in, I would love to purchase one! Thank you!
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