Just thinking about you makes me HOT! I’m sitting here at Lalibela Restaurant anticipating your arrival. I think about your smell, touch, taste…
Your smell intoxicating as an Areque shot. I imagine being under your influence. Your feel as smooth as Kibe, caressing my finger tips. Whether its warm or cool, your kiss burns my lips with desire. And I yearn for more…
Your taste like heaven and hell exploding in my mouth. My tongue feels your pleasure and pain as you fulfill my desire. The moment you enter me I begin to tremble and sweat. I scream for help…but nothing will ease the fire.
You’re so hot! I sweat more and more. I’m in ecstasy. I reach the point of no return and I can’t take anymore. Just then you arrive. You look so tempting…meraque meta! Your passion is apparent in your blood-red color. Oh, how tempting you look next to my lega tibs. I can’t wait to devour you.
I put Awaze on everythang and I mean everythang.
Every household has their own special recipe. My mother uses Areque, kibe, salt and little bit of water. Some use whiskey, others wine and others Tej. Some use kibe and others olive oil. There is yeberberae awaze and then there is yemitmita awaze. It can be a thick paste or more of a sauce. No matter how its made, everyone agrees Awaze is a must have. Whether having tibs or pasta, Awaze enhances the satisfaction. Even my brother who is ten can’t get enough of this hot sauce.
Incase you didn’t get the drift here at bernos and most likely everywhere, Awaze has some fans. I’ve been to countless dinners with Nolawi, Beshou and Dawit and each time if we agree on one thing it’s no matter what we eat there must be Awaze. What would tire siga, lega or dirq tibs be without awaze?
So it is for this reason we wanted make a shirt that displayed our fond affection. With no further or due we introduce our Awaze Tshirt concept …
Many things went into designing the shirt. We wanted to use the well known hot sauce symbol of the States, Tabasco, to make the connection to our hot sauce. It is our continued attempt to breach the culture gap.
Also note the “made in DC” since what most of us these days is one that is made here. I’m sure all will agree with the shirts color choice. It screamed awaze to us.
I’m really excited about this shirt. Probably the most I’ve been about any of our shirts. It’s HOT!!! So make sure this summer you’re HOT!!!
This concept as well as two more coming in really late June, we will keep you updated on the blog.
Published by June 3rd, 2007 in Bernos and Design.Send this post to a friend
Ha! Very beautifully put. If that picture of the ‘tire’ wasn’t there (well, even while it was there) you’d me thinking it was about something else
Ditto awaze love.
Like the t-shirt idea (Gashe Tabasco indayqoTuwach’hu!) … So does the “Dire Dawa, Et.” have a background story, too? (is that what it is, the small writing above Et. … mts! … ayne iyedekeme new
)
VEry nice t-shirt. It is nice. I love it.
BUt i am sorry i am not into Awaze. My mom makes it.
I don’t get it. She claims to make the best and always boosts ” if i go into business with my awaze i will be big”. I didn’t know awaze was this HOT in meaning popular. Me on the other hand. I love mitmita. Not all mitmita are same. I love the one that is very light pink in color ” gurage mitmita” oh my I love the flavor. Everything i eat has to have pink mitmita next to it.
I love your shirt. Please next time make one that says mitmita for us mitmita lovers.
Awesome T-shirt…Luv it!! DK, like i said… save me an XXS…if you plan to have that size…
Tobian…me too….saw the Dire Dawa before the DC, and was wondering what it may mean.
hmm…there must be many Awaze lovers if u guys decided to dedicate a Tee for it….I ain’t one of the Awaze lovers…..so, will wait and see the other two t-shirts
Awaze is indeed Diredawa in the mouth. A nice concept, truly and what a tribute. Nice piece! It is perhaps the second T I will order from Bernos provided the color is exactly as in the picture. Wude is it bc you are awaze yourself? Just like some sweet things shun sweetners!
hotness! like the concept..like the article..getting the tshirt. becha saregew endayakatelegn.
I love AWAZE, put me down for a shirt, XL. THe best awaze is with Thedge and Olive Oil, trust me. I am probably the foremost expert on awaze in the United States, ask Nolawi. anyways Nice article.
Tobian, on the Dire Dawa, it doesn’t have specific meaning… other than the fact, that all four of us Beshou dawit, meron and myself had gone out to dinner… and eating injera… one of those three hands is mine.. the other is dawits and the other beshou.. and meron took the picture… it was really late and the waiteress was poking fun with us.. and I happen to ask where she was from she said dire dawa…
in the case of tabasco they factory is located in avery island in lousiana… so the short answer is no special meaning…
I suppose we could put Washington & DC .. we might change that… I didn’t think those little text where as readable.. when the concept was unvieled
Semegn, mitmita is indeed an integral food item…like meron mentioned.. some people make their awaze with mitmita
ha hah alibaba… I am sure yaqatelale… you might need to where an aibe tshirt on the inside…
zgent.. the color of the tshirt will be cranberry…as seen here… I think the illustration matchs it almost perfectely!
let me know..
Nice Concept ! Well put ! I will be one of the first to get one !
Noles, I think the color is right. As the article suggested, since awaze could be based on berbere or mitmiTa, it comes middle way to the hues of either igredient. Deep red won’t do, burgundy or scarlett may. Good choice I say. Diredawa could be symbolic of the hotness, which us awaze lovers savour. Was the waitress also a hot thing? as most Dire girls are.
well i hope all of you enjoyed the read…
[quote comment="48078"]I love AWAZE, put me down for a shirt, XL. THe best awaze is with Thedge and Olive Oil, trust me. I am probably the foremost expert on awaze in the United States, ask Nolawi. anyways Nice article.[/quote]
i have to try that then Money…
i love the concept (!!!) and the color of the tee. and i didn’t even think this entry was about a t-shirt when reading the first some paragraphs
My constructive criticism: the logo’s not being original is kind of a bummer. i felt the same about the addis ababa classic tee.
on the other hand, your desta keremela, sold in merkato and bikila shirts were kind of original. i own the first 2.
so, how about just having a strand of berbere frey as a logo as opposed to copying tabasco?
come to think of it, i’d even buy the tee if the pic up above (your dish at lalibela) with hands and everything is used as a logo
.. just not tabasco.
Amen to comment 14
Well
The problem is the logo is not an original. When I first look at it I thought it was one for Tobasco
Hello guys, & ShalomShalom
The whole point of the concept is Awaze on Everything.. Awaze in the west… the abesha Hot Sauce…
the concept is to integrate the awaze into a well known western brand that signifies the essence of what awaze means to us...
As meron mentioned it is our attempt to connect the culture gap… east meets west… I am actually very excited about this concept more so than most of our tees of the past… I drew up 9 different types first drafts and voted and talked and talked about it… and we believe in concept.. we can’t make everyone happy.. some of you will of course want it in Amharic others in english… others with injera photo background… and some the way we made it… and others like zgent would be much happier with a white tee with amharic text like zis…
anyways I scoff at those that claim the concept is not original… how do you deduce such a thought… integrating awaze with the Tabasco bottle label…as original as my awaza flavored pasta my ex girlfriend used to make….
Shalom I am surprised you don’t like the addis ababa classic…
it happens to the the most popular bernos tee… we got popular because of this concept…
but thanks for the feedback… and being a long time bernos customer…
eventhough you refuse to make you purchase online…
. I am not saying we wont take your input… as it is appreciated but that the credibility of your critique should be somewhat low… Hear that dawit meron beshou…
i am just poking fun!
Nol, I am humored to my core, that was great sbs. My order at #5 still standsand this will be the third T I will buy with pleasure.
hahaha .. nol, i understand you can’t make all happy. since everyone was saying it is great, i was just letting you know another perspective
and yes you have to reach all kinds of people to sell your stuff. so, do your thing. the people who bought AA classic will buy this too… and if AA classic is your top selling tee, awaze will be a bang for big profit.
may be, my not considering an adaptation of something else as ‘original’ is the issue here.
I think Meron and Nolawi did a good job explaining our thought process on how we came up with the idea. But to add my two cent…I think this is one of our best design, where we integrated a vary well known brand “Awaze” by using a very well known western brand “Tabasco” to make the connection between two different worlds. I cant think of a better way to explain what Awaze means to me but using this concept. This to me is as creative and original one design can be.
But at the same time I appreciate your input ShalomShalom but I think we just have two different view on this design.
Zgent…You just like to complain as Wudnesh would have said:-)
Didn t even know this was about a tshirt… Love the idea LOVE the color. That will make a great gift. Also would like to know if there will be some XXS.
GREAT job guys.
i don’t care i am plain old powder mitmita fan. I carry powder mitmita in my purse in zip lock. If i eat out for pasta or rice in non-abesha place i will dig into my big handbag and add it to the side. I don’t get the awaze craze which my whole family is into. Nothing like Jamican curry rice and alicha shiro with hot pink powder mitmita.
I love you Awaze lovers btw.
ohhhhhhh soooooo hungry! that picture is pure torture to see from China.
Great T-shirt guys:)
Z…..will take it as a compliment (since u love awaze) but…nooo. And don’t worry about the color….I know u’d look gorgeous even in gloomy gray.
DK, is that right!
Nol, Dk, inna Meru…..minew “I’m excited about this design…am excited about this T-shirt ” abezachihubin? Awazew yihon?
ShalomShalom,
like said before we are trying to breach the gap with this shirt, hence the tabasco!!! we are showing how for habesha people awaze takes the place of the tabasco. i put awaze on everything…whether its tibs or pizza, so for me awaze is what tabasco would be for an american. therefore the concept is original and GREAT one at that!!! i love this shirt!!!
Hot realy hot I love the tshirt. I will get one.
I love the idea, its quite genius. even americans will see and understand the shirt, just like the coca cola shirt. some people do not understand marketing and creating a universal appeal rather than a niche market.
great idea, this is going to be the best of all.
It is amazing. I am passionate about eating Injera just like described. Awesome idea re t-shirt. Keep on being creative!
Love the tee. The color is great so is the concept. I can’t wait to see the other two designs.
HOT idea!! lovin’ it…
[quote comment="48202"]Hello guys, & ShalomShalom
The whole point of the concept is Awaze on Everything.. Awaze in the west… the abesha Hot Sauce…
like zgent would be much happier with a white tee with amharic text like zis…
anyways I scoff at those that claim the concept is not original… how do you deduce such a thought… ….[/quote]
I think Track Post#13 is misread, imo. ShalomShalom said, “I love the concept (!!!)” …but the logo is not being the original … ”
isn’t that true?. and so the constructive criticism should not be a stopper (but a pointer if taken well) since most if not all love it anyways, and that is what matters.
Mind, but the “logo” is orginal because it says awaze..
we like criticism.. but we also would like to refute it if we coheartedly disagree?
watchu think?
Nol,
yes in deed. I see. now your 1st line explained it.
Shalom’s and I (at least I better speak for me:-)) were looking it from a different angle… say if you had no “Awaze” or description at all, my mental eyes will be caught up by the familiar logo and immediately think of tabasco. That was what i mean.
but, the core idea of synching Awaze with tabasco ..is pretty cool. am sure Abesha Restuarants will also put their hands on this shirt. Nice work!
p.s.
.. Nice work !
am enjoying the millinieum shirt ..love it! both the color, the material, the logo all cool. I showed it off at the stanford stadium thruout the past weeks college games. caught many eyes.
perhaps i am the only one that owns it in the West coast.
..unless there are low-profile West coasters.
[quote comment="48496"]Mind, but the “logo” is orginal because it says awaze..[/quote] arararra! i think the love of awaze is blinding you guys
… gin yimechachuh!
once again, i am not hating on the concept. i actually love the concept – although i prefer alicha to awaze. and even mitmita to awaze.
and thanks for the replies dawitK and meron.
ShalomShlaom– its time you accept the Awaze love…everyone else does!! besides you dont want to be fara, do you?
j/k
Nice concept!! This goes with “Powered by Injera”
Nolawi, esti check it without the diamond square stroke.
[quote comment="49345"]Nice concept!! This goes with “Powered by Injera”
Nolawi, esti check it without the diamond square stroke.[/quote]
good thought.. but the reds on the designs is actually the tshirt showing through not printed …it wont be that prominent …
little variation…. on design…for screen and screenprinted version…
Meronye, I love awaze too and can’t wait for the tee nice concept. It’s gonna make me crave awaze tibs whenever I wear it.
I’m gonna try and guess who the hands belong to.
Right – Beshou
Top – Dawit
Left – Nolawi
There are plenty of us Bay Area Bernosians wearing the t’s.
I believe I read somewhere more t’s are sold in the Bay Area so we represent bery well.
this is a HOT idea.
(very nice)
thanks everyone for the positive feed backs.
celeb–your guesses are not quite right…you wanna try again or should i tell you?
#40….Celeb, I think it is Meron, Nol, DK
Meron, then it’s….
Right – Dawit
Top – Nolawi
Left – Beshou
Am i right? If I’m not right please tell me. Btw can’t wait for the tee release.
Wude it states Meron took the photo and the hands belong to Beshou, Nolawi, and Dawit.
wud i took the pic…
celeb—youre right!!!
Well well, this awaze tee wasn’t my thing…but was showing a friend the Bernos Tees….and what do u know! he said, pointing to the awaze tee “I got to have this one! now!” I said..sure…but he was like “now, as in Yesterday!”…
so, placing the order for him…for yesterday 