I have ordered one of your T-shirts and am I am eager till I indulge myself inside of it. On the other side your concept of diverting marketing along to the demographical perspective is total right. When ever it comes to marketing, the last word is “show me the money” ….oh ye it is the last. Remember what I said; I said just when it comes marketing. But in addiotion to all this marketing process the advertising, expressing personal and social ideology, or beliefe, tourism and so on through the product are the second primary elements after the major primary component which is marketing, of the entire process.

I got a friend to hunt and find Bernos tshirts at the soccer fest since I could not be there and sales reps had him wait not on one but two occasions without any shirt… he was ready with cash in hand to buy not one but two shirts but no tshirts…they said that they were not planning to sell at the fest or sumething like zat!

See if I was rocking a Bernos tshirt in my town-T.O-people would ask, wher’d u get that shirt and I’d reply Bernos.org… and I would have made the pitch for ya!

First impression lasts! But I’ll give Bernos another shot!

whqrrottm tskbfsbqg fjnqiquq

“… with a 525% three-year growth and revenues…”

So our claim to fame is and will be the quality of the shirts and designs not choices… well for now till our sales pick-up anyways

The reason we print only in English is because the Amharic t-shirt market flooded with (forgive the bluntness) horrible concepts like, konjo lij, abesha, merkato lij.. and they are printed in black on the 80 cent white shirts available and sold about the same price as we do…(mostly not online)

And our core target market, the people who buy the shirts from us are not Amharic readers… young Ethiopian between the ages 20-28 who grew up mostly in the US….

And that since our target market small and hard to sell to online… (Ethiopians/immigrants prefer not to buy online..) compared to similar vendors with American Apparel, we had to keep the target market somewhat open to All African Immigrants… not just Ethiopians…meaning we have room to grow that way… if and when we decide to invest more money..

So that’s the reason… thanks keep the suggestions coming!

”abuse ALL his employees”, don’t you think that’s a little harsh? If you were to ask me, based on my personal observation (hence not a fact), I say immigrants are abused more by other immigrants than by big corporations…at least big corporations comply to the minimum wage philosophy

Let me just say that I love your shirts, and kill this discussion. I don’t want to spoil the fun…

Mr. kilo

http://www.bole2harlem.com 

Sam has good things to say about work ethics and inventory control…

One more favor to ask you, next time, please refer me with due respect…I am not “yo mamo”…I am Kilo…Mr. Kilo that is! Or for you people from ‘dega’, that would be ‘Qilo’..

Ye Zare lejoch menem sew ayakebrum….ahahahah

Just kidding…have fun, and peace out!

Now, out to Walmart to buy me that cheap tennis shoes ….ahahahah

among other things…

First of, you are absolutely right! You are NOT selling t-shirts, you are (if you allow me to rephrase your point) bringing memories back. So, my suggestion is DO NOT TRY TO SELL YOUR PRODUCT. Give it enough exposure that are cleverly designed, and the product will sell itself!

I bought mine, not necessarily because I needed t-shirts, but because I honestly enjoyed your product and felt that it is my OBLIGATION to support my ethnic compadre’. Just remember, I may ask for the same favor from you tomorrow…

Secondly, there is a big difference between a con man and a good salesman! The difference being one does it for the satisfaction he/she is getting from selling a product that he/she really believes in, the other does it for the satisfaction that he/ she is getting for cheating people out of their hard earned money. Here is something that you can bet on; a good salesman will last for a long, long time, while the con man will more likely be done right after his scheme is discovered.

I no longer get WOW’ed by those people who can sell a pound of meat for $100. I now only get amazed by the Sam Walton’s (founder of Wal-mart) of the world that can do their job with perfection day in and day out regardless of the surrounding environment.

So, be a true salesman, and not a con man.

The only suggestion I may have on your product line (I know this can only be accomplished if you have the buying power with your vendor), have several designs available for the consumer. You don’t have to have them available in stock. If your vendor is flexible enough, you can make your product available to your customers on ‘as ordered’ basis. You may have to push on your vendor to get this accomplished.

True success requires believing in oneself…unfortunately the process sometimes takes time…

BELIEVE IN YOURSELVES, AND OTHERS WILL FOLLOW YOU!

You did not “fail in pitching”, rather, you are introducing a new concept to an audience that hasn’t had much exposure to the idea.

Genius like Gates and Dell did not get to where they are at overnight. I am sure their concepts were rejected by the “ordinary man” more than once…

If this topic was posted as another way of soliciting for more sales, I will give you an A+++++ for marketing. You are selling, without selling!
Good luck guys!

BTW, I would suggest that you don’t listen to those “marketing guru”. If they knew any better, they would own the product. I am sure some “marketing guru” sold the concept of making the Ford Pinto to someone!